Triple Play Model marketing that actually performs
Stop treating channels as separate projects. TPM (Triple Play Model) combines SEO services, Meta Ads management, and Google Ads campaigns into a unified growth system so your spending works more efficiently and results grow predictably.
What is TPM? (Triple Play Model)
Most brands don’t fail because of a lack of effort, they fail because their marketing works in pieces. One agency handles ads. Another handles SEO. Someone else manages the content. And in the chaos, momentum dies a slow death.
At Kreative Catalyst, we’ve seen this happen too often. That’s why we built TPM, the Triple Play Model, not as a packaged service, but as a mindset. TPM brings your three most powerful growth channels together:
SEO. Meta Ads. Google Ads.
Each one plays a different role. But when they work in sync, you get something rare: scalable, predictable, and sustainable growth.
Let’s break it down.
Request a TPM Audit
How TPM works
| SEO | Meta Ads | Google Ads |
|---|---|---|
Map the search intent, create helpful content, and fix the technical structure. Learn down |
Story-driven creatives meet users at each stage (awareness → consideration → conversion), warming new audiences and feeding branded search. |
Capture high-intent queries with tight funnels and conversion-focused landing pages. |
SEO: The Foundation That Compounds
SEO is often treated like a slow, background effort. But when done right, it shapes the entire trajectory of your brand. Beyond keywords or backlinks, it’s about owning your digital shelf. When people search, your brand appears with authority. Over time, this builds trust you can’t buy with ads.
What we focus on:
- Search intent over keyword volume.
- Content that solves problems, not just ranks.
- Technical structure that scales as you grow.
The result? Your brand becomes the answer customers are already looking for.
Meta Ads: Building Demand Before It Exists
Facebook and Instagram aren’t just social platforms, they’re demand engines. With Meta Ads, we tell stories that stop the scroll, spark interest, and plant a seed.
We know how to:
- Match creatives to user mindset (awareness, consideration, conversion).
- Build layered campaigns that warm up cold audiences.
- Retarget in ways that feel personal, not creepy.
Done right, Meta Ads introduce your brand to people who didn’t know they needed it, until now.
What we focus on:
- Search intent over keyword volume.
- Content that solves problems, not just ranks.
- Technical structure that scales as you grow.
The result? Your brand becomes the answer customers are already looking for.
Google Ads: Capturing Intent at the Right Moment
While Meta creates curiosity, Google captures commitment. Someone searching on Google isn’t browsing; they’re closer to making the purchase. But showing up is not enough. Your copy has to click. Your landing page has to convert. Your targeting has to be razor-sharp.
That’s where we come in:
- We structure campaigns to reduce waste and increase Quality Score.
- We use data from SEO and Meta Ads to refine keywords and offers.
- We build conversion paths that don’t just attract, but convert.
It’s not about spending more. It’s about spending smarter.
What we focus on:
- Search intent over keyword volume.
- Content that solves problems, not just ranks.
- Technical structure that scales as you grow.
The result? Your brand becomes the answer customers are already looking for.
Why All Three Together? The Synergy Behind TPM
You can run these channels separately, sure. But you’ll always be fighting inefficiency.
Here’s what happens when they work together:
- Meta Ads drive people to search your brand, which SEO is ready to catch.
- SEO builds trust, which improves your ad performance and lowers cost per click.
- Google Ads help you see exactly what people are searching for, which feeds back into your content strategy and ad hooks.
It’s a feedback loop. Not a funnel.
That’s the magic of TPM.
What Makes Our TPM Different?
A lot of agencies say they “do everything.” We don’t. We do three things extremely well and we make sure they talk to each other.
What sets us apart:
- Creative meets performance. Our ad team works directly with content and SEO to create unified messaging across channels.
- We look beyond channel metrics. We track full-funnel ROI, not just CTRs and rankings.
- Blended strategy. Paid fuels organic, and organic strengthens paid. We never treat them as silos.
Focused scaling. We don’t chase growth spikes. We build systems that scale over time.
What Results Can You Expect From TPM in Action
Let’s say you’re a skincare brand just starting out.
We run Meta Ads that introduce your product through relatable, story-driven creatives. People start searching for your brand, and thanks to our SEO work, they find a helpful, content-rich site that builds trust. Meanwhile, Google Ads target high-intent buyers searching things like “best face serum for oily skin.”
Within 6 months:
- Your cost per acquisition drops.
- Your organic traffic doubles.
And most importantly, your revenue grows without growing your spend proportionally.
Ready to Grow Like a System, Not Just a Set of Channels?
If you’re tired of juggling disconnected marketing efforts and want your growth to feel steady, smart, and sustainable, the Triple Play Model is built for you.
Let’s build your Triple Play Model.
