Garv Vij

Most businesses believe their marketing is working. They see traffic going up.They see impressions, clicks, followers, leads.They receive monthly reports filled with charts and green arrows. Yet when asked a simple question, the answer is often unclear. Is marketing actually helping the business grow? Not activity. Not visibility. Not noise.Real business growth. This gap between […]

A few years ago, running ads felt more predictable. You picked the right interests, narrowed your audience, launched a few creatives, and performance followed. If results dropped, you tweaked targeting or increased budgets. That playbook doesn’t work the same way anymore. Today, ads behave differently because platforms have changed how they decide who sees what.

There’s a massive behavioural shift happening in India’s digital space right now, driven by new search trends that are reshaping how people look for products. For the first time, large segments of online shoppers are turning to Instagram Search before they turn to Google. What started as a discovery platform for visuals is slowly becoming

For many businesses, ad performance feels like a volume knob.Sales are coming in, ROAS looks decent, leads are flowing, so the instinct is simple: increase the ad budget and scale faster. On paper, it sounds logical.In reality, this is one of the fastest ways to break a profitable marketing system. At Kreative Catalyst, we’ve seen

For years, search marketing revolved around a familiar formula: find the right keywords, place them carefully, and wait for rankings to climb. That approach worked because search engines worked that way. They matched words. But search is no longer about matching words. By 2026, search is becoming conversational, contextual, and intent-led. People are no longer

If you have been in marketing for a while, you already know how this goes. Some marketing trends show up everywhere one year, and the next year you barely see anyone using them. And going into 2026, you can feel that shift happening again. People are changing how they buy, platforms keep tweaking things, and