If you want to scale this festive season, Kreative Catalyst’s Triple Play Model brings SEO, Meta Ads, and Google Ads together so your channels work as one. Festivals are short, noisy, and costly. You need a plan that gets sales now and keeps costs lower later. We do more than SEO, Meta Ads, and Google Ads; we also offer WhatsApp marketing, website design and development, social media management, graphic design, and video editing.
A quick note from someone who has run these campaigns with brands
Think of the festival window like a busy market street. Lots of people, short attention spans, and many sellers shouting offers. If your ads, social posts, and the site say different things, you will lose momentum and waste money. We focus on measurable wins: lower cost per first purchase, better return on ad spend, and higher conversion rates. Those are the numbers that matter when the lights are on.
Why planning matters more during festivals
Search traffic and shopping intent rise a lot during festivals. Platforms also raise bids because more brands compete for the same clicks. That means a campaign that worked in a slow month can suddenly cost much more. A mix of paid campaigns and steady organic search content helps control cost and keeps conversion rates steadier. It also turns one-time buyers into customers who come back.
What a performance marketing agency actually does
Put simply: we stop channels from working in pieces. We run paid ads that are in sync with the site content your customers see. We use search and social signals to pick the right keywords and audiences. That lowers wasted spend and improves results fast. We also support campaigns with WhatsApp marketing, website design and development, social media handling, graphic designing, and video editing so the creative, follow-up, and site experience all work to convert. Below are practical roles each channel plays when they run together.
SEO — steady traffic that lowers long-term cost
Good SEO makes your product pages and category pages show up when people search. During festivals, organic visibility reduces how many paid clicks you need to buy. Over time that lowers cost per acquisition. SEO work covers technical fixes, clear product content, and keyword targeting that matches what people type when they look for festival deals. Learn more on our SEO services page.
Social (Meta) — warm people before they buy
Social platforms are where many shoppers first notice things. Smart social ads and posts create interest and drive people to search for your brand or product. That warm traffic is cheaper to retarget and converts better when ads and landing pages match the social message. For social-first campaign ideas and creative testing, check our social media management page.
Google Ads — catch the buyer who is ready now
Search ads catch people who are ready to buy. But you pay more if your landing page or ad copy misses the mark. When Google Ads uses signals from SEO and social testing, you bid on the right keywords and send traffic to pages that convert. That lowers CPA and improves quality score. See how we structure paid search and campaigns on our Google Ads services page.
Simple festive checklist you can use this week
These are the steps I tell clients to follow so they get quick wins and also build value after the season.
Three weeks before
- Audit landing pages for speed, mobile layout, and clear call to action.
- Map paid keywords to matching pages so traffic lands where it should.
- Draft creative in three sizes or formats for ad testing and set up tracking.
One week before
- Sync promotional copy across site banners, social posts, and ad headlines.
- Build retargeting pools: add-to-cart, product viewers, and page viewers.
- Check UTM tags and make sure your dashboard shows CPA and conversion rate.
Live days
- Use a daily dashboard for CPA, conversion rate, stock levels, and top creatives.
- Rotate ads every three to five days and test one change at a time.
- Push best-performing creatives into search ad copy and top-of-funnel social to scale what works.
After the festival
- Run a simple incrementality check to see how many sales paid media actually added.
- Turn first-time buyers into repeat customers with a short email or WhatsApp flow.
- Turn winning ads and copy into evergreen SEO content like gift guides and FAQs.
What to measure so you do not get fooled by vanity metrics
Clicks and impressions feel good, but they do not pay the bills. Track these instead:
- Incremental revenue from paid campaigns.
- Cost per first purchase by channel.
- Conversion rate on campaign landing pages.
- 30-day retention for new customers.
Ask us to show how paid, owned, and organic channels influence each other. If you cannot see that link in the reporting, you do not have a reliable picture of performance.
Quick wins a unified TPM approach delivers
When SEO, social, and paid ads work together you get: fewer wasted clicks, lower CPA, better creative that converts, and faster insight loops. Our wider services include WhatsApp marketing, website design and development, social media handling, graphic designing, and video editing. Support these wins by improving messaging, site speed, and post-purchase follow-up. That means you can scale budgets with confidence during the festival window and keep growth after the season ends. For plain examples of how the parts fit together, see the Triple Play Model page.
How to pick the right agency now
Ask these three questions before you sign:
- Can you show a blended campaign where SEO and paid lifted results together?
- Will you run an incrementality test or holdout group to prove ad impact?
- Can I see a dashboard that reports CPA, conversion rate, and retention daily?
If they cannot answer those simply, keep looking. You want a partner that treats the festival season as a system, not a one-off spending spree.
Final note
Festive seasons are high risk and high reward. We run SEO, Meta Ads, and Google Ads together to help you spend smarter, get more predictable results, and keep more customers after the sale. If you want a short TPM audit and a 30-day plan, Contact Kreative Catalyst and we will map what to fix first and where to spend for the quickest wins.
